Nocs Provisions x Audubon Society Collab
Modern design. Meaningful impact.
We’re teaming up with the National Audubon Society, the iconic name that’s been guiding birders for generations. It’s a cross-coast, cross-era collaboration — Nocs’ design-driven, creative energy meeting Audubon’s deep-rooted legacy of protecting the wild places that make us feel human. Together, they’re opening the door wider, inviting more people to step into nature, look up, and tune in.
To mark the moment, Nocs and Audubon are dropping a limited-edition collection of binoculars, monoculars, and a handful of beautifully made outdoor essentials. Think signature Nocs silhouettes dressed in Audubon-inspired colorways — modern lines, heritage spirit, and details that feel like they were dreamed up on a canyon hike at golden hour. Whether you’re a seasoned birder or just someone who likes to wander with intention, this collection turns everyday exploration into something a little more artful.
And beyond the gear, this partnership brings real impact. Each purchase helps support Audubon’s work expanding access to birding, protecting habitats, and keeping conservation alive for the next generation. It’s community, craft, and purpose coming together — proof that a well-made object can do more than look good; it can help keep the world worth looking at.
COLLECTION DROPPING
April 2nd
Hear about it first
Why Partner with the National Audubon Society?
“Nocs is thrilled to be teaming up with the National Audubon Society, who has been guiding birders and driving conversation efforts for generations. At the same time, Nocs acknowledges the history of who John Audubon was - and we don’t stand with what he represented or the actions he took as a person. What brought us together with this organization - as it exists today - is the alignment with our values in helping foster birding communities across the country and to promote the protection of these habitats. The modern organization is a driving force in making birding visible - and with its hundreds of local chapters - acting as a champion in this space. We see that the benefit of teaming up with this organization in its current form will help promote birding and conservation to protect birds in their habitats worldwide.” - Nocs Founder, Chris McKleroy
We highly encourage anyone interested in this topic to read J. Drew Lanham’s essay regarding his opinion on how we should collectively deal with Audubon’s name and organizations using it in the modern era. It is an incredibly thoughtful and well outlined piece.
What Do We Do About John James Audubon?
“The organizations bearing Audubon’s name must press forward in this new light and decide who and what they want to be... I know many blind spots remain in the wake of a legacy that can either be ignored to a fate of stagnancy and decline or be learned from to move, with eyes wider open, toward a more equitable, just, and inclusive conservation future.” - J. Drew Lanham
J. Drew Lanham is a Black American conservation ornithologist and endowed faculty at Clemson University, where his work focuses on the intersections among race, place, and nature. He is the author of The Home Place: Memoirs of a Colored Man’s Love Affair with Nature and Sparrow Envy: Field Guide to Birds and Lesser Beasts.
